As family travel continues to evolve, luxury hotels are reimagining how to create unique and engaging experiences for children. These experiences aim not only to entertain but also to leave a lasting impression. One remarkably effective way to do this? A bespoke kids’ activity book.

Let's explore a framework for creating a memorable kids’ activity book that’s tailored to your property’s story, location and identity. Books that guests don't simply toss away at the end of their trip. Instead, they are cherished and revisited long after check-out.

Turn your youngest guests into lifelong fans with a book worth keeping


1 - Build a unique theme around your property's story

Every hotel property has something that sets it apart. That uniqueness is your greatest asset when creating a kids’ activity book. Whether it’s your architectural heritage, stunning location, deep connection to local culture or unique focus on wellness or sustainability, these aspects can inspire a captivating theme that unifies the entire book.

Think of the book not just as a set of activities, but as an storied extension of your hotel’s identity. A strong and cohesive theme transforms your property’s character into a memorable narrative for young guests to explore. Here are some examples:

The Barracks Hotel – "Discover the Barracks"
Theme:
Heritage and Exploration
Why it’s unique: Rooted in the hotel’s colonial past, this book transforms young guests into time-travelling explorers uncovering hidden stories and secrets from a restored military barracks—bringing history to life through playful discovery.

Crowne Plaza Changi Airport – "Runway Explorers Club"
Theme:
Aviation and Travel Adventure
Why it’s unique: Inspired by the hotel’s direct connection to Singapore's Changi Airport, this book turns every child into a junior globetrotter—with airport-themed puzzles, luggage-packing games and runway missions that capture the excitement of travel and adventure.

Grand Hyatt Singapore – "Here & Now
Theme:
Wellness and Mindfulness in the City
Why it’s unique: Nestled in a tranquil urban retreat, this book invites kids to slow down and reconnect. Calming colouring pages, breathing activities and mindful nature prompts reflect the hotel’s serene, wellness-focused atmosphere.

By grounding your activity book in a theme that celebrates what makes your hotel one-of-a-kind, you’re providing more than entertainment. You’re giving families a way to connect deeply with your property's story and remember it long after their stay.


2 - Design for discovery within and beyond your hotel

An exceptional activity book ignites curiosity and encourages meaningful interaction with the world around them. When thoughtfully designed, every puzzle, drawing prompt, scavenger hunt or colouring page becomes a gentle invitation to explore what the hotel and its surroundings have to offer—not just on the page, but in real life.

By connecting activities to something physical or culturally rooted, the book becomes a bridge between play and place. Here are some examples:

Pan Pacific Singapore – "A Journey of Discovery"
Theme:
Curiosity and Cultural Discovery
Discovery Catalyst: To make dining at Pan Pacific Singapore more engaging for young guests, the hotel’s diverse food and beverage offerings are thoughtfully incorporated into fun and creative activities within the book. One charming example is a colouring activity featuring the hotel’s traditional Japanese rooftop garden—home to Keyaki, the hotel’s signature Japanese restaurant. This not only sparks curiosity about the space but also encourages families to explore it together during their stay.


The Fullerton Hotel Singapore – "The Fullerton Explorer"
Theme:
Heritage and Exploration
Discovery Catalyst: To help young explorers navigate the historic heart of Singapore, a child-friendly map of the Fullerton Heritage Precinct was included in the activity book allowing young guests to discover the rich historic landmarks around the hotel.

When children are encouraged to discover and interact with real-world elements related to the book, the experience becomes both immersive and memorable. By weaving together stories, fun activities and places of interest, this book turns into much more than just a way to pass the time. It becomes a fantastic tool for exploration. This deep, hands-on engagement not only enriches the child’s understanding but also leaves a lasting impression on the entire family.


3 - Create with age appropriateness in mind

Kids' activity books are particularly well-suited for children aged 5 to 10 years. At this age, children are highly receptive to hands-on experiences and can be deeply engaged through physical books, before the pull of mobile devices and screens becomes their primary focus. Designing a book that meaningfully engages this wide age range takes deliberate thought and care.

Not every activity will be suitable for every age, but the goal is to strike a balance: ensuring that younger children can participate with basic guidance, while older kids have access to activities that feel engaging, rather than too simplistic. To achieve this, focus on open-ended, creativity and discovery-driven activities that can be enjoyed at different levels. Here are some examples:

Hilton Singapore Orchard – "Where Dreams Begin"
Theme:
Whimsical and Imaginative Adventure
Age Appropriate Design: The illustrated map of the hotel lobby features a playful scavenger hunt that encourages kids to explore the area and find unique lamps and light fixtures throughout the floor. Once they locate all the items, they can redeem a free ice cream at the all-day dining restaurant. This activity is designed with visual simplicity in mind, making it ideal for children aged 5 to 10. It offers a fun way to promote exploration on the property.

W Singapore Orchard – "Go Play"
Theme:
Modern Art Meets Playful Exploration
Age Appropriate Design: The colouring activities in the book are designed to inspire exploration and creative expression. Children are encouraged to seek out art pieces around the hotel and draw inspiration from their experiences on the property, such as dining and design details. The activities are open-ended, allowing older kids to express their creativity freely while remaining accessible and engaging for younger children. This makes it a meaningful artistic experience for a wide age range.

When activities are thoughtfully designed to accommodate a wider age range, each child's experience becomes more meaningful. Age-appropriate design not only encourages active participation from every child but also helps create unforgettable moments that are rich, rewarding and enduring.


4 - Invest in quality and keepsake value

The physical quality of a children's activity book significantly impacts how it is perceived and remembered. From the moment a parent picks it up from the reception, the texture of the paper, the vibrancy of the illustrations and the overall design all contribute to its perceived value. A flimsy, low-quality book is often forgotten or discarded. While a well-made, thoughtfully produced one can become a cherished keepsake.

Choose materials that show thoughtful care. Use thick, durable pages designed to withstand enthusiastic handling and frequent colouring. Thin, low-quality paper tends to tear easily and diminishes the experience.

💡
Pro-Tip: Inside paper (text) should be at least 80 lb (100 gsm and above) and Cover paper should be a minimum of 14 pt Cardstock (300 gsm and above)

Additionally, partnering with eco-friendly printing services and using sustainable paper (FSC) not only supports the environment but also reflects a meaningful brand value for today’s conscious families.

Ultimately, a high-quality book conveys to family guests that their experience matters. It elevates your hotel's offerings from standard to exceptional, creating a keepsake worth taking home and remembering long after check-out.


5 - Collaborate with the right creative team

A standout bespoke kids’ activity book results from intentional design, creative storytelling and a deep understanding of child engagement and hospitality. That’s why it’s essential to collaborate with a creative team that truly understands your world.

Look for partners who not only bring strong illustration skills but also have experience working with hotels and family-focused brands. They should be able to translate your property's unique story into bespoke age-appropriate content that both delights and educates.

Questions to ask potential collaborators:

  • Have they worked with hospitality or tourism brands before?
  • Do they understand how to design for different age groups, especially 5–10 years?
  • Can they create content that seamlessly ties into your property’s physical spaces and local culture?
  • Are they familiar with high-quality production standards?
  • Can they deliver a balance between playfulness, brand alignment and educational value?

The right creative partner will not only bring your vision to life, but help you craft a lasting, engaging experience that families will remember and take home.


Give your youngest visitors a reason to remember you

Creating a kids' activity book that families want to take home requires both thoughtful creativity and strategy. Partnering with the experienced specialists who understand both hospitality and children’s engagement will help to ensure your book is not only beautifully designed but also impactful and meaningful.

When your activity book becomes a cherished keepsake, it transforms young guests into lifelong fans and turns your hotel into a beloved part of their family’s travel story. Start designing with intention today and watch how a humble giveaway book can make an unforgettable impact.

Check out the article below to discover why you should elevate your hotel property's family-friendly offerings with bespoke kids' activity books:

10 Reasons Hotels Need to Invest in Kids Activity Books Today
A Low-Cost, High-Impact Strategy for Hotels to Capture the Fast Growing Family Traveller Segment.

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