Why Leading Hotels Are Acting Now

Kids are now key decision-makers in travel—and the data proves it. According to Hilton’s 2025 Trends Report, a remarkable 70% of global travellers with children choose their vacation destination based on their kids’ needs and interests. In a 2023 YouGov survey, 61% of American parents say their children are very or somewhat influential in choosing the family’s vacation destination.

Kids are now key decision-makers in travel—and the data proves it.

Creating experiences that truly resonate with younger guests isn't optional anymore - it’s essential to winning the whole family.


Assess Your Hotel’s Family Experience in Under 3 Minutes

Family travel expectations are rising and today’s guests are looking for more than just the basics. They want thoughtful touches, engaging moments and a seamless experience for every generation.

This quick 3-minute scorecard quiz helps you assess where you shine and where there’s room to elevate your family offering.


Uncover Hidden Opportunities to Elevate Your Family Guest Experience


Find out your hotel's strengths and opportunities. This quick 3-minute quiz gives you:

  • A review of your current family experience touch points
  • Personalised insights on your hotel's strengths and gaps
  • Actionable tips to help your hotel stand out

3 Minutes Could Transform How Families Experience Your Hotel

Families are one of the fastest-growing travel segments. Hotels that deliver thoughtful family offerings don’t just attract guests—they build long-term loyalty.

Find out how you can serve this high spending segment better and increase your TRevPAR over time. Take this quick 3-minute scorecard quiz now.


Get Your Free Family Hospitality Scorecard Report

3-Minute Family Hospitality Scorecard Quiz
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Assess your hotel's family guest journey in under 3 minutes.
This quick quiz gives you a clear, objective snapshot of how your hotel performs at every stage of the family guest journey.

Get Started