Today’s traveling families seek more than mere convenience. They desire meaningful connections, enriching experiences and thoughtful moments that engage every generation. The traditional Kids Club, once simply a place for childcare, now calls for a sophisticated re-imagination.
To truly distinguish themselves, hotels and resorts must now craft immersive guest journeys that captivate children and parents alike - before, during and after the stay. Discover how your property can redefine the Kids Club as a seamless and enriching experience that weaves creativity, cultural discovery and lasting family memories.
Extending and Elevating the Kids Club Guest Journey
1 - Build the Hype Early: Pre-Arrival Engagement
Turn anticipation into part of the guest journey by using digital touchpoints to inform and excite families before they even arrive. Go beyond standard confirmation emails with a thoughtfully curated pre-arrival message that highlights exclusive details families won’t find on booking platforms. Some examples include upcoming week’s Kids Club schedule, family-friendly F&B promotions and special events happening around the property or in the local area.
Include engaging content like an interactive resort map, a short welcome video for kids or a personalised activity planner to help families start imagining their stay. This early connection builds trust, excitement, and ensures parents feel fully informed to make the most of their visit.
Example: Family Fun Begins Early with Virtual Exploration
At Piqolo Labs, we had the pleasure of working with Sofitel Singapore Sentosa Resort & Spa to create a digital gamified map designed specifically for families. Our goal was to spark curiosity before arrival by allowing parents and kids to explore the resort virtually—highlighting the resort's hidden garden, fish spa, giant chess set and family-friendly spots.
Our goal was to spark curiosity before arrival by allowing parents and kids to explore the resort virtually
It’s a playful and informative way for guests to discover points of interest they wouldn’t normally see on a standard booking site. More than just a map, it transforms planning into an exciting part of the journey, helping families to arrive enthusiastic, engaged and ready to make the most of their stay.
2 - Beyond Four Walls: Entire Property Becomes the Playground
Don’t limit creativity to the four walls of a Kids Club. Instead, reimagine your entire hotel property as a canvas for discovery. Think treasure hunts through lush gardens, poolside smores parties or storytelling sessions under the stars. Even quiet moments can be immersive—offer colouring activities inspired by the artworks displayed around the property, turning your hotel’s design elements into child-friendly points of engagement.
Every area of the resort provides opportunities to ignite curiosity and wonder. When thoughtfully activated, each space—no matter how ordinary—can become part of a narrative that invites exploration, learning and joyful connection.
Example: Discovering Heritage Through Every Corner of the Hotel
At Piqolo Kids, we had the privilege of partnering with The Fullerton Bay Hotel Singapore to create a bespoke kids’ activity book that celebrated the hotel’s rich maritime heritage. Once a bustling sea entry point to Singapore, the property’s history inspired us to design experiences that connected young guests to its storied past in meaningful, hands-on ways.
We designed a scavenger hunt that guided children through the hotel to discover heritage-themed décor. We also included a coloring activity featuring vintage travel trunks. The result was a playful, meaningful way for young guests to connect with the hotel property—not just as a place to stay but as a space rich with history.
The result was a playful, meaningful way for young guests to connect with the hotel property—not just as a place to stay but as a space rich with history.
3 - Delight All Ages: Parent-Friendly Approach to Kids Club Design
For many parents, entrusting their children to unfamiliar hands can feel unsettling. By designing Kids Club areas with clear sightlines and nearby seating, you can create an environment where parents feel comfortable staying close without hovering over their children.
A shaded lounge with thoughtful touches like artisanal cakes, signature cocktails or barista coffee offers parents a moment of relaxation while still keeping their children in view. It’s about striking the perfect balance between independence for the kids and peace of mind for the adults.
Example: A Break for Parents, Just Steps Away
At buds by Shangri-La Singapore, the experience is designed with the whole family in mind. Located within the spacious play area, the Recharge Café provides a comfortable seating space where parents can take a short break while remaining close to their children.
Whether sipping a coffee or simply taking a moment to rest, it’s a thoughtful inclusion that supports both independent play for kids and peace of mind for adults. It’s these small touches that make the overall experience more enjoyable for everyone.
(I)t’s a thoughtful inclusion that supports both independent play for kids and peace of mind for adults.
4 - Go Beyond Generic Entertainment: Embed Local Culture
Skip the default gaming consoles and design experiences that connect kids to the unique culture and character of your destination. Offer hands-on activities like local craft workshops, traditional games, simple language introductions or regional music and dance sessions.
Whether it’s making Japanese origami or exploring traditional village games from Southeast Asia, these experiences turn passive downtime into cultural discovery—and help your resort stand apart with offerings that are both meaningful and memorable.
Example: Hands-On Learning in Bali’s Traditional Rice Fields
At Four Seasons Resort Bali at Sayan, located in Bali’s traditional rice planting region, the “A Day in the Life of a Balinese Farmer” experience offers guests (ages 5 to 75) an authentic cultural journey beyond typical resort activities.
Hotel guests learn the process of rice farming directly from a local farmer and have the chance to plant their own seedlings in the lush fields. This immersive program goes beyond generic entertainment by providing meaningful, hands-on experiences that create lasting memories.
5 - Meaningful Keepsakes: Extend the Guest Experience
Extend the magic beyond checkout with thoughtfully crafted keepsakes that invite families to relive and share their special moments. Whether it’s a personalized adventure achievement certificate, a bespoke kids' activity book featuring their artwork or a curated video recap of their Kids Club journey, these mementos offer a meaningful way to connect with family and friends back home.
By extending the guest experience beyond the stay, you create lasting memories that encourage guests to return.
Example: Making Family Exploration Easy—and Unforgettable
To help families remember and relive their travels, Piqolo Press created the Stack n Go Singapore City Guide cards—a deck of beautifully illustrated, interactive cards that turn sightseeing into a shared family activity.
Families can use the cards to discover places of interest together, plan their trip and reflect on their adventures long after their stay. Hotels can custom-brand the card box as a unique welcome gift or parting keepsake, offering families a meaningful way to remember their stay and keep your property top of mind.
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Let's Start Crafting Meaningful Kids Club Journeys
The best Kids Club experiences today aren’t about screen time or simply keeping children occupied—they’re about sparking curiosity, strengthening family bonds and reflecting the unique spirit of your property.
When thoughtfully crafted, a Kids Club becomes more than a service—it becomes a journey of discovery, enrichment and lasting family memories that elevate the entire family's guest experience.
Let Us Help You Get Started
Wan Tsau
Piqolo Press is an independent publisher specialising in crafting bespoke children's activity books and keepsakes for family-friendly hotels.
If you have any other questions about bespoke kids' activity books, Piqolo Press is here to help. We would love to hear from you!
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