In today’s competitive hospitality landscape, a memorable stay isn’t just experienced—it’s shared. Beyond amenities and location, guests are drawn to moments that feel personal, visual and worth posting about.
The SUCCEED Hotel Social Media Storytelling Toolkit helps you define and tell authentic stories that resonate online, encourage guest-generated content and extend your brand’s reach across social platforms.
Why Storytelling Matters in Hospitality
With endless choices and perfectly styled listings everywhere, differentiation now happens on social media. What sets one hotel apart is the story guests choose to share—and the emotional experience that inspired it.
Stories stay. Feelings linger. That’s what guests remember
With the SUCCEED toolkit, you’ll learn how to:
- ✔ Highlight what makes your hotel property truly unique
- ✔ Create share-worthy stories that guests want to post and tag
- ✔ Win attention in a crowded digital market
SUCCEED: A Social Media Storytelling Toolkit for Hotels
A 21-page toolkit designed to help hotels translate their unique character and guest experiences into compelling social media stories. It provides a clear framework for creating authentic, shareable content that encourages guest-generated posts and strengthens brand presence online.
Free (PDF) when you join our newsletter. No spam.
Not ready to subscribe? The PDF is available to purchase.
A Framework for Crafting Meaningful Hospitality Narratives
Built around the SUCCEED framework, the social media storytelling toolkit walks you through seven powerful storytelling pillars or blocks:
- Savour Culinary Offerings
- Uncover Property History
- Celebrate Key Characters
- Champion Sustainability
- Embrace Local Culture
- Explore the Environment
- Define Guest Journey
Every property has a story. Make yours one worth sharing.
What’s Inside: Guided Prompts, Creative Spaces and Storytelling Starters for Social Media
Unlock the power of social media storytelling with the SUCCEED Storytelling Kit, a 21-page guide built to help hotels of all sizes define their story, capture attention and stand out in today’s competitive, social-first landscape.
Each section encourages reflection, sparks brainstorming and opens space for visual journaling. Use the guided prompts to build stories that truly resonate with your guests. Because the most refined brands don’t chase attention—they earn it.
Highlights:
- 21 pages of guided creative prompts & reflection spaces.
- 7-point framework for crafting authentic property-specific stories.
- Ideal for solo or team storytelling ideation.
- Helps build social media campaign ideas and brand-building strategies.
- Perfect for hotels of any size looking to differentiate their brand/property.
SUCCEED: A Social Media Storytelling Toolkit for Hotels
A 21-page toolkit designed to help hotels translate their unique character and guest experiences into compelling social media stories. It provides a clear framework for creating authentic, shareable content that encourages guest-generated posts and strengthens brand presence online.
Free (PDF) when you join our newsletter. No spam.
Not ready to subscribe? The PDF is available to purchase.
About Us
Piqolo Press currently work with exceptional hotel and hospitality partners such as the Marina Bay Sands, Hilton Group, W Hotels, Hyatt Hotels, Shangri-La Hotels and Resorts, Mandarin Oriental Hotel Group, Kempinski Hotels, Sofitel Hotels and Resorts, Resorts World Sentosa, IHG Hotels & Resorts, Pan Pacific Hotels, The Fullerton Hotels and Resorts and more.
Great hospitality demands exceptional storytelling and meticulous attention to detail.
Your Story Deserves to Be Told
If you're a hotelier who wants to:
- ✔ Stand out in a crowded digital market
- ✔ Spark more 5-star reviews
- ✔ Boost word-of-mouth and social shares
- ✔ Drive repeat bookings through emotional connection
…then SUCCEED is for you. No shipping. No waiting. Just instant access to a powerful social media storytelling system.
SUCCEED: A Social Media Storytelling Toolkit for Hotels
A 21-page toolkit designed to help hotels translate their unique character and guest experiences into compelling social media stories. It provides a clear framework for creating authentic, shareable content that encourages guest-generated posts and strengthens brand presence online.
Free (PDF) when you join our newsletter. No spam.
Not ready to subscribe? The PDF is available to purchase.
If you're looking for more creative ideas to elevate your hotel guest experience, Piqolo Press can help. Our tailored publications create meaningful touch points that enhance guest engagement and leave a lasting impression long after their stay.
Let’s craft something extraordinary together—and make local culture your competitive advantage.
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