Dress the Team: Reimagine an Iconic Hotel Staff Uniform

Some hotel uniforms become icons in their own right, instantly recognisable and closely connected to the identity of the brand or property. Think of Kempinski’s Lady in Red, whose distinctive red uniform makes her immediately identifiable throughout the hotel, or the Raffles Doorman, whose white military-inspired uniform, turban and signature appearance have become part of the visual identity and heritage of Raffles Singapore.

Family Translation can turn these distinctive characters into an invitation to stop, look and discover. The uniform becomes a starting point for discovering the people, traditions and stories that give the hotel its character.