The Magic Hour: Discover When the Hotel Artwork Awakens

Hotel artwork can be rich in story, character and connection to place, but to a child walking through the lobby or corridor, it may simply be something hanging on the wall.

Family Translation can change that by giving the artwork a "secret".

Using a custom Web-AR experience, families are invited to scan a particular painting to discover whether they have arrived during its Magic Hour. The hour changes each day, creating a small element of mystery around when the artwork will reveal what it is hiding.

Scan outside the Magic Hour and the painting remains still, with a playful message encouraging children to return later. But scan it at the right time and the artwork suddenly comes alive. A character might move, an object could disappear from the frame, a hidden detail might reveal itself or the entire scene could animate before leading into an AR selfie experience inspired by the painting.