Teenagers may be travelling to the same destination as the rest of the family, but they may want to discover it differently. Rather than focusing on traditional landmarks and attractions, a digital city map designed for teens can highlight places that reflect their interests—from thrift and second-hand record shops to retro-tech, independent boutiques and room décor stores.

Teens can browse the map, choose what interests them and create their own route through the city. At participating stores, a dedicated AR selfie lens can unlock discounts or exclusive perks, adding another reason to explore. The result is a city guide that helps teens discover the destination through the things they already care about.

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Family Translation Gap
Without a way into the destination that reflects their own interests, teens may feel like they are simply following the family's itinerary rather than actively discovering the city for themselves.

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